MAUREN BRODBECK STUDIO
Testimonial
Project
Piguet Galland Private Bank
WHEN STRATEGY BECOMES EXPERIENCE
Honored to share this testimonial from Olivier Calloud, CEO of Piguet Galland & Cie SA, about our collaboration on their brand experience concept.
The challenge? Translating business strategy into a lived, authentic experience that touches every sense.
My approach as Creative Director goes beyond aesthetics. I begin by deeply understanding a company's mission and strategy, then craft a cohesive narration that symbolizes their vision. This becomes the foundation for everything that follows.
Honored to share this testimonial from Olivier Calloud, CEO of Piguet Galland & Cie SA, about our collaboration on their brand experience concept.
The challenge? Translating business strategy into a lived, authentic experience that touches every sense.
My approach as Creative Director goes beyond aesthetics. I begin by deeply understanding a company's mission and strategy, then craft a cohesive narration that symbolizes their vision. This becomes the foundation for everything that follows.
For Piguet Galland, this narration informed:
→ Color palettes that reflect their values
→ Sensory charts adapted to materials and furniture
→ Spatial design for different banking environments
→ Fragrances and atmospheric elements
→ A commissioned artwork that embodies their identity
Every concept created serves as a coherent tool—a strategic guide that ensures no choice is left to chance. Each element, from texture to scent, has a reason that supports the company's vision and brings clarity to every team working on the project.
This is the power of authentic brand experience: when strategy becomes tangible, and every detail tells the same story.
Watch Olivier Calloud share his perspective on our creative process and what this approach brought to Piguet Galland.
→ Color palettes that reflect their values
→ Sensory charts adapted to materials and furniture
→ Spatial design for different banking environments
→ Fragrances and atmospheric elements
→ A commissioned artwork that embodies their identity
Every concept created serves as a coherent tool—a strategic guide that ensures no choice is left to chance. Each element, from texture to scent, has a reason that supports the company's vision and brings clarity to every team working on the project.
This is the power of authentic brand experience: when strategy becomes tangible, and every detail tells the same story.
Watch Olivier Calloud share his perspective on our creative process and what this approach brought to Piguet Galland.
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