MAUREN BRODBECK STUDIO

Client Stories

Project
Piguet Galland Private Bank

WHEN STRATEGY BECOMES EXPERIENCE

We developed a comprehensive chromatic strategy that translated their values of trust, precision, and heritage into a cohesive color narrative—from artwork palettes to spatial atmospheres across all touchpoints.

Agefi Life Magazine, Design & Architecture, Renzo Stroscio

The challenge? Translating business strategy into a lived, authentic experience that touches every sense.

My approach as Creative Director goes beyond aesthetics. I begin by deeply understanding a company's mission and strategy, then craft a cohesive narration that symbolizes their vision. This becomes the foundation for everything that follows.

For Piguet Galland, this narration informed:

→ Color palettes that reflect their values
→ Sensory charts adapted to materials and furniture
→ Spatial design for different banking environments
→ Fragrances and atmospheric elements
→ A commissioned artwork that embodies their identity

Every concept created serves as a coherent tool—a strategic guide that ensures no choice is left to chance. Each element, from texture to scent, has a reason that supports the company's vision and brings clarity to every team working on the project.

This is the power of authentic brand experience: when strategy becomes tangible, and every detail tells the same story.

Watch Olivier Calloud share his perspective on our creative process and what this approach brought to Piguet Galland.